
DETAILED CHAPTER OUTLINE
James B. Arkebauer, founder of Venture Associates, is the author of various business books including,
GOING PUBLIC
"Everything You Need to Know to take your Company Public, including Internet Direct Public Offerings"
(Dearborn Financial Publishing - $29.95 - 348 pages - available at book stores across the country)
This book has been called the bible on the topic of taking a company public.
CLICK HERE for order information ($20.00) for the full electronic download version of the book
The third edition is currently out-of-print, however Amazon may have copies. You may order Going Public directly from

(Click the Amazon box above)
(This Table of Contents section is approximately 9 pages)
Preface
Acknowledgements
Introduction
- What's the IPO Outlook?
- Who are the IPO Players?
- Is My Company Ready?
Chapter 1 - The Advantages and Disadvantages of Going Public
- Advantages to the Company
- Advantages to the Founders'
- Benefits for the Entire Community of the Company
- The Securities Exchanges
- The Disadvantages of the Public Marketplace
- Disclosure -- (Accountability--Control or Loss of Control--Expenses)
- Frequently Asked Questions
Chapter 2 - Alternatives to Going Public
- Private Financing
- Debt Financing
- Subordinated Debt
- Sources of Debt Financing--(Commercial Banks--Commercial Finance Companies--Leasing Companies--Savings and Loan Associations--Small Business Administration--Industrial Revenue Bonds
--Life Insurance Companies and Pension Funds--Leveraged Buy-Outs)
- Other Options--(Venture Capital--Research and Development Partnerships--Small Business Investment Companies (SBICs)--Small Business Investment Research Grants (SBIRs)
- Frequently Asked Questions
Chapter 3- The Cost of Doing Business
- Underwriter Costs--(Commissions--Nonaccountable Expense Allowance)
- Professional Costs--(Legal Fees--Accounting for Accounting--Investment Bankers and Consultants)
- Additional Up-Front Costs--(Printing--Registration Fees)
- Hidden and Future Costs
- Frequently Asked Questions
Chapter 4 - Timing
- Time Planning
- A Two-Step Process
- Timetable
- Frequently Asked Questions
Chapter 5 - The Business Plan
- The Next Step
- Business Plan Structure
- Pre-Private Financing
- Special Executive Summary
- Follow-Up
- Frequently Asked Questions
Chapter 6 - The Management Team
- Administration and General Management
- Operations Management
- Financial Management
- Marketing Management
- Engineering and R&
- Personnel
- Legal
- Frequently Asked Questions
Chapter 7 - The Board of Directors
- Good and Bad Boards
- An Informed Board is a Helpful Board
- What to Expect from a Board of Directors and What Not--(The Board of Directors Does Not Run the Company--The Board of Directors Does Not Develop Company Strategy--The Board of Directors Enhances Company Performance--Directors Should Be Experts in Their Fields--Directors Must Attend Meetings--Directors Get Paid--Directors Can Get Sued)
- Makeup of the Board--Committees of the Board
- For Directors Only
- Officers' & Directors' Questionnaire
- Frequently Asked Questions
Chapter 8 - Consultants & Advisors
- Consultants -- (Consultants Can Come From Anywhere -- Hire When Ready! -- Consultants Are Not Always Necessary -- Fees)
- Advisors -- (Young's Study)
- Plan Ahead
- Frequently Asked Questions
Chapter 9 - Accountants
- A Brief History Lesson
- Selecting Accountants
- Compilationsr -- Reviews -- Audits
- Preparation
- Audit Accounting -- (Audit Guidelines--Qualifying the Audit Accountant)
- Familiarity Is a Must
- GAAP Must Be Observed
- Time Costs Money
- Audit Accountants Are Accountable
- Frequently Asked Questions
Chapter 10 - Attorneys
- Letting Go
- The Difference Between Large and Small
- Getting Along -- (Setting Parameters)
- Questions to Ask
- Billings and Fees - (Other Forms of Payment -- Double-Check the Cost)
- Legal Responsibilities
- The Multiple Counsel Approach
- Frequently Asked Questions
Chapter 11 - Financial Printers
- Costs
- Qualifying the Financial Printer
- Ancillary Services
- Frequently Asked Questions
Chapter 12 - Financial Public Relations
- The Public Relations Mystique
- Four Steps to Effective Corporate Financial Public Relations
- The Public Relations Difference
- The Rewards of Financial PR -- (What to Expect--What Not to Expect)
- Making a Commitment
- Choosing a Professional
- Starting Early
- Finding Them
- Qualifying the Financial Public Relations Firm
- Frequently Asked Questions
Chapter 13 - Transfer Agents
Frequently Asked Questions
Chapter 14 - Incorporating the Public Company
- State Laws
- Articles of Incorporation
- Frequently Asked Questions
Chapter 15 - Stock Control
Percentages Do Not Necessarily Mean Control
Frequently Asked Questions
Chapter 16 - Valuation and Pricing
- Preliminary Considerations
- Alternatives
- Selling Shareholders
- Valuation Versus Pricing
- Price/Earnings Ratio
- Pricing
- Low-Priced Issues
- Repositioning
- Frequently Asked Questions
Chapter 17 - The SEC
- Investigation and Enforcement
- Information Availability
- Frequently Asked Questions
Chapter 18 - The Acts
- History
- The '33 Act
- The '34 Act
- Other Significant Legislation
- Frequently Asked Questions
Chapter 19 - Regulation D
- Pre-Private
- Private
- The Regulation -- (Rule 501--Rule 502 -- Rule 503 -- Rule 504 -- Rule 505 -- Rule 506)
- Alternative Methods of Financing -- (Exempted Securities -- Exempted Transactions -- Intrastate Offerings -- Regulation A Offerings)
- SCOR and ULOR and U-7
- Avoiding Integration
- Frequently Asked Questions
Chapter 20 - Due Diligence
- Legal Responsibility
- Corporate Cleanup
- Accounting Due Diligence
- Dual Responsibilities
- Frequently Asked Questions
Chapter 21 - Underwriters
- Types of Underwriters -- (Wholesale, Retail, Large-Medium-Small Firms, Industrial Classification)
- Types of Underwritings -- (Firm Commitments, Best Efforts, Options)
- Finders
- Shopping
- Underwriter Selection -- (Performance, Ask Questions, Distribution, Aftermarket)
- The Underwriter's Dilemma -- (Management, Product or Service, Finances, Business Plan, Indirect Costs, Negotiations, Letter of Intent)
- Underwriting Agreement
- Frequently Asked Questions
Chapter 22 - Self-Underwriting
- The Big Fallacy
- The Carrot
- Market Makers
- Blue Skying
- Pros and Cons
- Frequently Asked Questions
Chapter 23 - The Registration Statement
- The Regulations -- (Regulation S-K, Regulation S-X, Regulation C, FRRs, SABs)
- Filing Process -- (Types and Descriptions)
- Registration Statement Part I -- (The Prospectus -- Details)
- Registration Statement Part II
- Misstatements
- Officers & Directors Questionnaire
- Overview of the Process
- Frequently Asked Questions
Chapter 24 - Filing and Review
- Prefiling Conferences
- Filing Technicalities>br>
- Initial Filing
- Timing
- Comment/Deficiency Letter
- Common Comments
- Types of Reviews -- (Deferred Review, Cursory Review, Summary Review, Customary Review)
- Amendments -- (Delaying Amendment, Substantive Amendment, Price Amendment)
- Filing the Substantive Amendment
- Preliminary Prospectus (Red Herring)
- Stop Order
- Stickers
- Acceleration Letter
- State Filings -- (Background)
- Types of State Review -- (Merit Review, Qualification Review, Coordination Review)
- Notification Review
- Violations
- Filing
- Blue-Sky List
- NASD Review
- Frequently Asked Questions
Chapter 25 - Selling the Issue
- No Publicity During Registration
- Allowed Publicity -- (Details)
- Brokers' Due Diligence Meetings -- (Details)
- Post Meeting
- Tombstones
- Escrow
- Closing -- (Closing Meeting, Best Efforts Closing, Firm Commitment Closing, The Difference )
- Frequently Asked Questions
Chapter 26 - Listings
- The New York Stock Exchange
- The American Stock Exchange
- The Regional Exchanges
- The Forth Market
- The Over-the-Counter Market -- Pink Sheets, The OTC Bulletin Board, The NASDAQ System
- The NMS Market
- Public Listings
- Broker/Dealers and Wholesale Market Makers
- Frequently Asked Questions
Chapter 27 - Aftermarket Trading
- Over-Allotment -- (Smaller Issues)
- Market Makers
- Why Firms Make Markets
- Analysts -- (The Haves and Have Nots, What Analysts Look For, Do's and Don'ts, Group Presentations)
- Frequently Asked Questions
Chapter 28 - Continuing Reporting
- Form SR: Application of Proceeds
- Form 8-K: Current Reports
- Form 10-K & 10-KSB: Annual Report
- Form 10-Q & 10-QSB: Quarterly Report
- The Annual Report -- (Corporate Message, Design, Proxies, Mailing)
- FCPA: The Foreign Corrupt Practices Act
- Form 3
- Form 4
- Insider Reporting and Trading Restrictions -- (Short Selling)
- Schedules - (Details)
- Other Forms and Schedules - (Details)
- Frequently Asked Questions
Chapter 29 - Rule 144
- One-Year Period
- Two-Year Period
- 144 Letter
- Affiliates
- Other Considerations
- Frequently Asked Questions
Chapter 30 - The Financial Press
Frequently Asked Questions
Chapter 31 - Shells and Pools
- Public Shells - (History, Clean Shells)
- Advantages and Disadvantages -- (Control)
- More Questions to Ask -- (Shareholders)
- Finding a Shell -- (Cost of Shells)
- Acquiring a Shell
- Spin-off Shells
- Blind Pools -- (Abuses, Unit Offerings, Warrants' Exercise, Costs, Hidden Costs)
- Frequently Asked Questions
Chapter 32 - Internet Direct Public Offerings
- Overview
- Internet DPO Advantages -- (Increased Efficiency, Decreased Costs, Greater Exposure)
- The Primary Differences
- DPO Company Suitability
- Frequently Asked Questions
Chapter 33 - DPO Regulatory Introduction
- The SEC
- Basic Registration of Securities -- (Form S-1)
- Small Business Forms -- (Form SB-1, Form SB-2, Continuing Reporting)
- What the SEC Says -- (Notice Posting, Equal Access, Substantiation of Delivery)
- The Vehicle Choices
- Frequently Asked Questions
Chapter 34 - Filing the DPO
- Regulation A -- (Quick Overview)
- Reg A Specifics and Fine Print -- (Exempt from Registration, Raise Up To $5 Million, Unaudited Financials, No Minimum on Share Price, No Investor Restrictions, Freely Tradeable, Easy U-7 Form, SCOR)
- And Some Other Fine Print -- (Test the Water, Reg A Filing Steps)
- SCOR -- (Quick Overview, More Background, Steps For Implementing)
- Reg D-504
- Intrastate - Rule 147
- Closing Thoughts
- Frequently Asked Questions
Chapter 35 - Trading DPO Stocks
- Order Matching Services
- Electronic Matching Services
- The Pacific Exchange -- (PCX Listing Requirements, Maintenance Criteria, Listing Process, Admission to Trading)
- Comment of DPO Trading
- Frequently Asked Questions
Chapter 36 - IPO and DPO Investor Tips
- Risk
- Comfort
- Familiarity
- Deal Flow
- Investing Questions -- (Study, Analyze, Who's Selling and Who's Holding? Who Owns How Much?)
- Quick Prospectus Trip - (Details)
- Wrap-Up
- Initial Public Offerings
- Direct Public Offering Investing
Glossary
Index
James B. Arkebauer, founder of Venture Associates, is the author of various business books including:
"GOING PUBLIC : Everything You Need to Know to take your Company Public, including Internet Direct Public Offerings"
(Dearborn Financial Publishing - $29.95 - 348 pages - available at book stores across the country- ISBN 0-7931-2835-8)
This book has been called the bible on the topic of taking a company public.
CLICK HERE for order information ($20.00) for the full electronic download version of the book
The third edition is currently out-of-print, however Amazon may have copies.You may order Going Public directly from

(Click the Amazon box above)
This is our 25th year
CONTACT INFORMATION
Principal Contact - James B. Arkebauer
Venture Associates - 4950 East Evans - Suite 105 - Denver CO 80222-5209
(303)-758- 8710 Fax-758-8747
Send e-mail to: arkebauer@ventureA.com
This web site address is: http://www.ventureA.com
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