Digital marketing can be used in a multitude of ways to generate revenue, both for businesses and individuals. For businesses, they will likely use the services of a digital marketing agency to set up a digital marketing campaign that can include several tactics and strategies across several online channels such as Google Ads, SEO, social media, and YouTube, for example.
Whilst some businesses may be owned and run by one person, when it comes to how an individual can make money online via digital marketing, one way that has garnered much attention recently is becoming a social media influencer. Whilst extremely competitive, those who do manage to become identifiable on websites such as Instagram, Facebook, and YouTube, can reach celebrity status and earn income as high as seven figures per year.
We must throw in a huge caveat that the number of people making over a million dollars from social influencing is low, however, many individuals do earn a lucrative living from it, so let us examine what is required to become a social influencer and how to subsequently make money.