Within digital marketing, some techniques and strategies come and go, often cast aside due to an update Google makes to its algorithm. One such tactic was article marketing which utilised sites like Ezine Articles. Despite many excellent articles being published, Google decided that links from the articles there should effectively be ignored.
However, many digital marketing strategies have been successful for many years, and if you ask digital marketing experts from a reputable agency such as Northland Digital Agency, most will tell you that they will continue to be successful. Some examples include great web design, SEO, content marketing, and the one we are going to focus on here, email marketing.
We are not exaggerating when we say businesses worth tens of millions of dollars have been built almost solely as a result of email marketing. One of the appeals of email marketing is it is something anyone can do in the sense that everyone is capable of writing and sending an email.
However, it is also true that not everyone knows how to write and send an email that can market a product or service, build trust with subscribers, and ensure that their subscriber list looks forward to the next email.
Deciding that you wish to use the internet to try to gain increasing numbers of prospects and clients for your real estate company is a positive step, but many business owners come to a grinding halt at this point as they are unsure what options they have and how they would benefit them. Specialists at Slinky Digital, an experienced digital marketing agency, could outline dozens of online marketing avenues, but they actually advise that it is more effective if you focus on just a few.
With that advice taken on board, we are going to outline five of the most popular and successful digital marketing methods, most of which we are sure you have heard of. We will also point out how you can use these to boost your real estate company’s online success, both in terms of generating new prospects and turning those prospects into clients for your real estate company.
Search Engine Optimisation (SEO)
Having your real estate company’s website rank at the top of Google can not only bring you plenty of kudos and brand recognition, but when it comes to the bread and butter issue of your business making profits, it can also generate lots of new prospective clients that can help achieve them.
SEO must be looked upon as a longer-term strategy, as there are very few shortcuts to ranking on Google, and given its complexity, it is usually advisable to employ a professional SEO agency to plan and facilitate your SEO.
When it comes to promoting your commercial legal practice online, you have no shortage of options to choose from in terms of how you do so. This is why many law firms and lawyers have turned to digital marketing specialists for help and advice with regards to choosing which digital marketing channels they should be focussing their efforts on.
One of those channels is social media, but even here there are so many social media websites, your head is likely to start spinning as you try to fathom them all out and pick which ones you are going to try. One social media channel which you should certainly consider is Facebook, and although it occasionally gets bad press from some quarters, there is no denying that it can be a huge source of new prospects for any business, including those in the legal sector.
Now you might be thinking that Facebook is simply there for people to post humorous photographs and keep in touch with friends and family, whether they live in the next street or on the other side of the world. Well, you would correct in the sense that they are functions that Facebook fulfills, but when it comes to promoting a business, it also has much to offer within the realm of marketing that business online.
One of the mistakes that many small and local business owners make when they set out to create a digital marketing campaign, is that they spread themselves too thin. What we mean by that is that, instead of focussing on one or two digital marketing tactics, they try just about everything. Apart from it being a nightmare to manage 10 or more different marketing channels, it also means your resources can be stretched to the limit, including your time and your budget.
For a digital marketing campaign to be successful, it requires careful planning, including setting its goals, research, such as spying on your competitors’ campaigns, implementation, and most importantly tracking and analysis to see what is working and what is not. If you attempt to do all of these but multiply them by 10 or more different marketing methods, you are almost certain to fail.
Instead of taking a scattergun approach, you need to focus your marketing efforts on one or two methods to start with, optimise them, and then think about moving on to others. For a start, your stress levels will be much lower, and just as important, the chances of your campaigns being successful are increased enormously. As for what online marketing avenues you should go down first, here are 5 which we highly recommend for small and local businesses.
Search Engine Optimisation (SEO)
Often cited as the holy grail in digital advertising, SEO is one of the most effective ways for a business to get traffic to its website from Google and other search engines. However, it is not something that can be done in days or even weeks, so a degree of patience is required. It is also complex and has a steep learning curve, so unless you are already an SEO expert, it is highly advisable that if you want to use SEO, that you employ a professional SEO agency.
When deciding what to include in any web design, one of the objectives must be to generate trust from any visitors who land on the website. There are several ways this can be attempted which include ensuring all the security protocols are in place, displaying consistent branding, and publishing reviews and testimonials on your website – check out acclaimed lawyers, www.culshawmiller.com.au to find examples of this.
These are all excellent ways to build trust and credibility for a business via its website, but here is another method, and it is one that, sadly, many websites do not have. We are referring to case studies, which might require somewhat more effort to create than a simple review, but they are certainly more than worth it.
Benefits Of Case Studies
There are several benefits of creating one or more case studies and including them within your web design.
Social Proof: Probably the most obvious one, and hugely important given that the modern consumers online look for as much social proof as they can find whenever they are thinking of buying something.
Sales/Marketing Copy: Whilst you should never turn a case study into a blatant sales pitch, they do provide you with an opportunity to use segments of them and include them in any marketing or sales copy which you use to promote your business.
Any digital marketing campaign which is set up to promote your new home building company needs to be measured in several ways to establish its viability and your return on investment. Many business owners believe that all they have to do to assess their marketing is check how much revenue is being created but the digital marketing experts will tell you that does not paint the full picture with regards to a campaign’s success.
There are multiple metrics and measures which can give you an indication of how much your digital marketing efforts are succeeding and building a complete picture from each of these metrics, is how you will be can arrive at a definitive answer. Here, we are going to cover 5 of these metrics, and they are the ones which every business owner, including those who own new home building companies should regard as the most indicative of their digital marketing’s performance.
Metric #1: Cost Per Prospect/Lead
Cost per prospect or cost per lead is how to calculate the cost of bringing each individual into your sales funnel. Each business may have a different definition of what they would classify as a lead, but for most, it will be someone who has effectively raised their hand and asked for more information about a product or service. Take the total marketing spend and divide by the number of individual prospects. $5,000 spent to acquire 200 prospects is a cost per lead of $25.
If you own and run a removalists business, you will know better than us what level of success it has achieved. You might be at the top of your game and genuinely thinking about expanding further thanks to a full order book. On the other hand, you could be struggling, and wondering where your next client is coming from.
The fact is regardless of what end of the success scale your removalists business is at, or if you are somewhere in between the two extremes, the health of your business and its future prospects will be enhanced further if you are able to secure more clients. That sounds a lot easier than the actual actions required to gain those clients, but you should be aware that there are plenty of avenues you can take to try to find them.
One of those is online marketing, for their very simple reason that not only is that where most people do there research when looking for local companies, those numbers have increased greatly over the recent past due to COVID lockdowns. These have meant people who would not previously have used the internet are using it. The key point is now that they have, they will continue to do so.
What that mean is if you are not utilising many of the advantages that marketing online can provide your removalists business, you are losing clients. Worst of all, you are almost certainly going to lose those clients to your local competitors who have had the foresight to instigate an online marketing campaign. If that has not persuaded you of the need for to start marketing your removalists business online, here are some other benefits online marketing can provide.