In the modern world, there are countless website builders and other platforms that target beginners who want to create their own new website. The main draw of these tools is that they require little to no technical experience to use, they don’t require any coding knowledge, and they are affordable and enable rapid site creation.
However, it’s not always a good idea to create your own site. Just because a platform advertises that you can “get online in minutes” doesn’t mean you really will be able to. And even if you can get online fast, there’s every chance that you will make mistakes and run into problems down the track.
Need more convincing? Here are five reasons why you should engage an experienced Perth website designer and never try to design your own website.
- It Takes Time
Despite the platforms advertising rapid website creation, the reality is that you can expect to spend at least a few days creating anything more than the most basic site. This is because web design isn’t as easy as it may appear, and there’s a lot more to it than you might realise. Employing an experienced web designer will save you time, enabling you to focus on the things you’re actually good at.
Consumer law in Australia is constantly evolving, sometimes for the worse, but mostly for the better. One area of consumer law which affects both businesses and consumers is contract law, and in this area, the government has made some significant proposals recently, and particularly concerning unfair contracts. We preface this, with recommending that if you seek legal advice, you should contact a commercial lawyer.
Definition Of Unfair Contracts
As it stands a contract relating to a consumer or a small business will be deemed unfair if any terms or conditions within that contract cause any of the three scenarios below to be created.
It is a sad fact of the commercial world that some businesses cross to the wrong side of the line relating to honesty and proper conduct when it comes to how they communicate and act. For some businesses, their conduct might have been a result of errors and misunderstandings, but even then, it may still result in an unacceptable outcome. A point here is that even unintentional actions can result in repercussions under consumer law.
Most at fault are those businesses whose actions are deliberate attempts to give themselves a financial gain, whilst at the same time misleading and in some cases, cheating those customers who purchase their goods and services. Thankfully, commercial law has remedies for unacceptable conduct by businesses, and one area, in particular, is where a business acts misleadingly or deceptively.
The applicable legislation can be found in Section 18 of the Australian Consumer Law (ACL). The ACL applies across the entire country and thus means businesses in every state must comply with it and should not attempt any contravention of its consumer protections.
Definitions Of Misleading Or Deceptive Conduct By Businesses
There are three main ways in which misleading or deceptive conduct by businesses can be defined. They are:
#1: Future Predictions
This is classified as a business making forecasts or projections about the future which it simply cannot back up or prove with any credible evidence. Worse, it applies where a business deliberately makes false or misleading predictions. Countless examples might apply such as:
Deciding that you wish to use the internet to try to gain increasing numbers of prospects and clients for your real estate company is a positive step, but many business owners come to a grinding halt at this point as they are unsure what options they have and how they would benefit them. Specialists at an experienced digital marketing agency could outline dozens of online marketing avenues, but they actually advise that it is more effective if you focus on just a few.
With that advice taken on board, we are going to outline 5 of the most popular and most successful digital marketing methods, most of which we are sure you have heard of. We will also point out how you can use these to boost your real estate company’s online success both in terms of generating new prospects and in turning those prospects into clients for your real estate company.
Search Engine Optimisation (SEO)
Having your real estate company’s website ranking at the top of Google not only can bring you plenty of kudos and brand recognition, but when it comes to the bread and butter issue of your business making profits, it can also generate lots of new perspective clients that can help achieve them.
SEO must be looked upon as a longer-term strategy as there are very few shortcuts to ranking on Google and given its complexity it is usually advisable to employ a professional SEO agency to plan and facilitate your SEO.
Any digital marketing campaign which is set up to promote your new home building company needs to be measured in several ways to establish its viability and your return on investment. Many business owners believe that all they have to do to assess their marketing is check how much revenue is being created but the digital marketing experts will tell you that does not paint the full picture with regards to a campaign’s success.
There are multiple metrics and measures which can give you an indication of how much your digital marketing efforts are succeeding and building a complete picture from each of these metrics, is how you will be can arrive at a definitive answer. Here, we are going to cover 5 of these metrics, and they are the ones which every business owner, including those who own new home building companies should regard as the most indicative of their digital marketing’s performance.
Metric #1: Cost Per Prospect/Lead
Cost per prospect or cost per lead is how to calculate the cost of bringing each individual into your sales funnel. Each business may have a different definition of what they would classify as a lead, but for most, it will be someone who has effectively raised their hand and asked for more information about a product or service. Take the total marketing spend and divide by the number of individual prospects. $5,000 spent to acquire 200 prospects is a cost per lead of $25.