The phrase “knowledge is power” can be applied in a multitude of situations, and one of the most applicable is the world of business. A business owner that knows more information and data creating to their industry, their marketing, their sales, their competition, and their customers, has a huge advantage over the other business owners they are competing against.
To garner all this information there is no need to employ a network of spies. Instead what you need is marketing analytics software. These can provide a business with several insights into their business and provide several advantages including:
- Spotting customer and market trends
- Ability to adapt and personalise marketing messages
- Improve social media strategies
- Identifying influencers
- Improved customer engagement
- Improved collaboration across departments
- Insight into competitor activity
To avail yourself of any of these benefits you need to have marketing analytics software working for your business so here are 7 of the best that are currently available.
When deciding what to include in any web design, one of the objectives must be to generate trust from any visitors who land on the website. There are several ways this can be attempted which include ensuring all the security protocols are in place, displaying consistent branding, and publishing reviews and testimonials on your website – check out acclaimed lawyers, www.culshawmiller.com.au to find examples of this.
These are all excellent ways to build trust and credibility for a business via its website, but here is another method, and it is one that, sadly, many websites do not have. We are referring to case studies, which might require somewhat more effort to create than a simple review, but they are certainly more than worth it.
Benefits Of Case Studies
There are several benefits of creating one or more case studies and including them within your web design.
Social Proof: Probably the most obvious one, and hugely important given that the modern consumers online look for as much social proof as they can find whenever they are thinking of buying something.
Sales/Marketing Copy: Whilst you should never turn a case study into a blatant sales pitch, they do provide you with an opportunity to use segments of them and include them in any marketing or sales copy which you use to promote your business.