How Facebook Can Help You Grow Your Commercial Legal Practice

How Facebook Can Help You Grow Your Commercial Legal Practice

When it comes to promoting your commercial legal practice online, you have no shortage of options to choose from in terms of how you do so. This is why many law firms and lawyers have turned to digital marketing specialists for help and advice with regards to choosing which digital marketing channels they should be focussing their efforts on.

One of those channels is social media, but even here there are so many social media websites, your head is likely to start spinning as you try to fathom them all out and pick which ones you are going to try. One social media channel which you should certainly consider is Facebook, and although it occasionally gets bad press from some quarters, there is no denying that it can be a huge source of new prospects for any business, including those in the legal sector.

Now you might be thinking that Facebook is simply there for people to post humorous photographs and keep in touch with friends and family, whether they live in the next street or on the other side of the world. Well, you would correct in the sense that they are functions that Facebook fulfills, but when it comes to promoting a business, it also has much to offer within the realm of marketing that business online.

A great advantage Facebook provides is to give your business yet another online property in the form of its very own Facebook page. Look upon this as a satellite website page, and although it will never compete with your commercial legal practice’s main website, the point is that it is not designed to.

Your Facebook page complements your website and gives you opportunities to market your business to an audience that may otherwise never have set eyes on your main website in their entire lifetimes. However, on your Facebook page, you can post details about your practice, provide useful legal information, keep your followers up to date with the latest legal developments or whatever is happening within your practice that your Facebook page followers might find interesting.

Whatever you decide to post, the key is to engage with your followers and to encourage them to interact with those posts on your Facebook page. Apart from this providing you with useful insights into your followers’ likes, dislikes, and opinions, the more engagement others see on your page, the more they will be inclined to become your follower.

Done properly this can lead to an ever increasing number of followers because, if Facebook sees a page that is getting lots of engagement it is inclined to suggest it to other Facebook users it believes would like that page, based on the data it holds on those individuals’ preferences. This now puts you in the position of having a page with followers who enjoy the content you post, have trust in your brand and who are now open to what you might suggest for them.

That takes us to the point where you can include some promotional posts mixed in with the other posts you publish on your page. The trick is not to go overboard and make it a blatant and over-hyped sales message. Instead, it could simply invite them to visit your website for additional information, and of course, there you should have a well-designed website, set up to convert prospects to clients.