Leading Edge Business Planning For Entrepreneurs
Authors - James B. Arkebauer -- Jack Miller
Publisher - Dearborn Financial Publishing - 208 pages - $22.95
You may order Leading Edge Business Planning directly from
(Click the Amazon box above)
DETAILED TABLE OF CONTENTS
(This detailed Table of Contents is approximately 8 pages)
INTRODUCTION
About this Book
Chapter Overviews
CHAPTER ONE - THE NEW BUSINESS WORLD
A New Kind of Startup
The Impact of Technology
Information Fuels Innovative Companies
The Rise of the SOHO
Where You Fit into the Picture
CHAPTER TWO - OPERATING YOUR COMPANY ON PAPER
Why So Many New Companies Fail
Do You Want To Be In Business Next Year
Business Plans Fill Two Purposes
The Leading Edge Difference
Operate Your Business on Paper
Use a Rifle
Another Leading Edge Difference
Your Plan Takes Effort
What You Will Learn
How To Use This Book
You Are the Responsible Party
CHAPTER THREE - THE PRE-FEASIBILITY TEST
The Pre-Feasibility Test
The Test Results
How to View Your Results
CHAPTER FOUR - THE FEASIBILITY STUDY
Determining Potential Sales
Market Segments
Defining Market Segments
Market Factors
Estimating the Potential Market Size
The Market Demand
Forecasting Sales
Costs
Analyzing Costs
Technical Analysis Questions
An Example of Costs
Startup
Product Expenses
Product Expenses Annual
Sales and Marketing Expenses
Salaries + Personnel Costs
General and Administrative Expenses
Revenues
Return on Investment
The Feasibility Study Text
CHAPTER FIVE - RESEARCH
How to Find Answers
Where to Find Answers
The Direct Approach
In Summary
CHAPTER SIX - TESTING REALITY
The Big Picture - the GAP Analysis
The GAP Analysis Questions
The SWOT Analysis
Running the SWOT Analysis
A List of Industry Factors
Industry Competitive Forces
Determining Key Success Factors
Ask Your Advisors
The Million Dollar Question
CHAPTER SEVEN - BUSINESS PLANNING DECISIONS
Incorporating Nine Guiding Principles
Make it Easy to Read
Your Approach Should Be Market Driven
Qualify the Competition
Present Your Distribution Plan
Exploit Your Company's Uniqueness
Emphasize Management Strength
Present Attractive Projections
Zero In on Possible Funding Sources
Close With a Bang
Financing Choices
Choices of Financing: Debt or Equity
Two Basic Sources of Financing
Advantages of Self-Funding
External Funding Is More Complicated
Top Entrepreneurs Use Combinations
So Debt or Equity?
CHAPTER EIGHT - SETTING UP YOUR LEADING EDGE PLAN
The Leading Edge Outline
Your Plan Make an Impact
The Appearance of Your Text
Formatting Your Plan
Adding Graphs, Picture, Drawings and Tables
Forty Pages is Enough
The Cover Sheet
Table of Contents
The Executive Summary
Setting Up
CHAPTER NINE - THE BUSINESS
The Business
The Purpose of Your Company
Goals
The Company Address
Company Structure or Organization
Founding Principals
History of the Company
Significant Changes
Achievements, Disappointments, Advances, and Setbacks
Proprietary Industry Relationships
A Few Points to Consider
The Golden Rule of Business Planning: KISS
CHAPTER TEN - PRODUCT or SERVICE
More KISS
Determining You USP
What's Your Life Cycle?
One Product Won't Do
Trends
Leading Edge Growth
What's Your Address?
Products - Services - Retailing: Adding Value
Adding Value to Your Business
Adding Value When Manufacturing a Product
In-house Manufacturing
Sub-contract Manufacturing
Adding Value When You're Providing a Service
Highlighting Your Service in Your Plan
Service Adds Up
Adding Value When You're Into Retailing
Location-Location-Location
Customers Buy Solutions
CHAPTER ELEVEN - THE MARKET
Prepare a Customer Profile
Try a Customer Survey
Prepare a Industry Profile
Prepare a Competitive Profile
Competitive Brief
Graphics Sell Your Story
Project Your Potential
CHAPTER TWELVE - THE MARKET STRATEGY
Marketing Defined
Targeting You Customers
A Marketing Strategy Exercise
Target Marketing
Gaining Market Share
Positioning Within Niches
Promotion
Publicity
Paid Advertising
Sales
Explain the Sales Process
Pricing
Image Logo, Product and Packaging Design
Sales Productivity
Sales Training
Distribution
Customer Service
Warranty
Other Markets
Projections
Strategies - A Final Word
Summary
CHAPTER THIRTEEN - THE LEADING EDGE MANAGEMENT TEAM
For Smaller Companies
Getting Intimate with Management Team Requirements
Administrative and General Management
Operations Management
Financial Management
Marketing Management
R&D, Engineering and Technical Management
Personnel Management
Legal Management
Five Basic Management Functions
Defining Your Management Team
Top Management
Support Professionals
Board of Directors
Board of Advisors
Organization Chart
Management Remuneration
Human Resources Management
Resume Hint
Summary
CHAPTER FOURTEEN - THE FINANCIALS
Summarize Before You Start
The Offer
Use of Proceeds
The Exit
Delving Into Details
Capitalization
Historical Financials
Current Financials
Use Their Forms
Detailed Financial Projections
Be Realistic
Assumptions
WARNING! - Projections
Income Statement projections - with Units
Cashflow Projections
Balance Sheet Proformas
Breakeven Analysis
Supplemental Financial Information
Detailed Use of Proceeds
Polishing Off Your Financial Strut
CHAPTER FIFTEEN - THE OPERATIONS PLAN
Present Your Objectives and Milestones
Critical Tasks
Task/Time Charts
The Operational Side
Facilities
For Both Product and Service Companies
Production Plans
For Service Firms
For Retail Companies
For Product Manufacturing Companies
Research and Development
Early Stage Design and Development
Risks and Problems
Summary
CHAPTER SIXTEEN - SUPPORT DOCUMENTS
Appendix
Item Listings
EPILOGUE
A Final Thought on Planning
Planning - Why Do It?
What Professional Investors Look For
What Every Money Source Asks
Entrepreneurial Plans Take Your Best Effort
APPENDIX
Summary Business Plans
Online Mapping Service
Spreadsheets
Luminous Paint Products
Spreadsheets
Computer Training Services
Spreadsheets
Construction Delivery Corporation
Spreadsheets
Leading Edge Business Planning For Entrepreneurs
Dearborn Financial Publishing (208 pages - $22.95 at book stores nationally)
The first business planning book ever to contain chapters on how to do Prefeasibility and Feasibility studies BEFORE starting your business--AND, running your company on paper. Another great chapter shows you how to conduct business research.
Here it is--business planning for aggressive-growth businesses. You'll find actual business plans including a virtual manufactuing company, a home-based Internet distribution business, a high-tech start-up, and a growth-oriented service company.
The financing section of this book explains how to best present your offer to alternative financing sources, the use of proceeds, and determining financial projections (examples included). Develop Your Vision--Utilize Technology--Obtain Venture Capital--Leverage Your Growth.
You may order Leading Edge directly from
(Click the Amazon box above)
CONTACT INFORMATION
Principal Contact - James B. Arkebauer
Venture Associates - 4950 East Evans - Suite 105 - Denver CO 80222-5209
(303)-758- 8710 Fax-758-8747
Send e-mail to: jarkebauer@ventureA.com
This web site address is: http://www.ventureA.com
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2/5/02